Teach it who you are.
Context comes first: the useful truths, standards and rules that let every AI tool understand the business it is helping to build.
Every week, a woman who has built something useful with AI joins the room for a real conversation and a live look at how it works. No keynote. No slide deck.
Select a highlighted Wednesday to see what the room is building. The same four moves repeat every cycle, so a guest can join the week that naturally fits her work.
Context comes first: the useful truths, standards and rules that let every AI tool understand the business it is helping to build.
Meet the women already locked in for the room.
Wednesday, October 14, 2026 · 12:00–1:30pm ET · Roots week · Solo opening episode
SessionHow I Got Here: The Fertile World Story
Courtney Murtha is the founder of HOT GIRLS DONT WORK and Fertile World. In this solo opening episode, she tells the real story — how she came to find herself here, and the world she's building where women run independent million-dollar businesses on their own terms.
Wednesday, October 21, 2026 · 12:00–1:30pm ET · Agents week
SessionGive the Work You Hate to an Agent: Live Demos of a Sales-Prep Bot and a Content Scanner
Faith Morris is a remote operations partner who builds AI agents to handle the work she hates doing — so she never has to do it again. A past HOT GIRLS DONT WORK speaker, she joins us for Agents week with two live demos: an agent that generates sales-call and networking battle cards, and a Chrome-based content scanner that collects material from online communities and Threads.
Wednesday, October 28, 2026 · 12:00–1:30pm ET · Brain week
SessionThe AI That Remembers You: Coaching That Compounds
Kelsey Kerslake is the founder & CEO of The Aligned Business® and creator of Sol™, an AI coaching companion with a memory layer that learns each member over time, and of The Art of Becoming, a membership platform for entrepreneurs. A serial entrepreneur for 15+ years across a design agency, coaching, and a 13-property luxury rental portfolio, she builds AI that supports humans in their personal growth — not just their productivity.
Wednesday, November 4, 2026 · 12:00–1:30pm ET · Back office week
SessionMore You, Not New You: Leading Through AI Change Without the Overwhelm
Yrmis Barroeta is a keynote speaker, four-time founder, and economist who learned to read patterns in the wild — on a nature reserve in Venezuela, counting 33,000 capybaras before she ever read a boardroom. She's built companies across conservation, fashion, food, and wellness, created and taught the Business & Entrepreneurship curriculum at Parsons School of Design as its five-time Teacher of the Year, spoken at TEDx San Francisco, and writes 1•1•1 Signals, a newsletter reaching 250,000+ executives and builders navigating the age of AI. Her message runs against the grain of a market selling tools, prompts, and reinvention: you don't survive change by becoming someone new — you survive it by becoming more fully who you already are. Through her CLICK framework, she hands teams back the instincts they already own, so adopting AI stops feeling like a threat and starts feeling like something they lead. More you, not new.
Wednesday, November 11, 2026 · 12:00–1:30pm ET · Week I · Context
SessionYour Story Is Your Strategy: How to Stop Sounding Like a Robot
Mei Mei Fox is a 2x New York Times bestselling ghostwriter who has spent nearly 30 years turning other people's lived experience into books that move people — a dozen-plus books for Big 5 publishers, two NYT bestsellers, two Oprah's Book List picks, and 1,000+ articles including a decade at Forbes. A Stanford-trained psychologist and founder of Your Bestselling Book and The Story Cure, she coaches high achievers to get their stories out of their heads and onto the page. She'll show you how to put your voice in writing so your AI stops guessing and starts sounding like you — no AI slop.
Wednesday, November 18, 2026 · 12:00–1:30pm ET · Agents week
SessionThe Secure AI Advantage: Earn More, Work Less Without Putting Your Data at Risk.
Dr. Jen Blum is an AI and cybersecurity leader, strategist, and founder of JenAI Group. With more than 15 years of experience leading artificial intelligence, data science, cybersecurity, and emerging technology initiatives across government and industry, she helps professionals and organizations use AI in ways that are practical, productive, and secure. Known as an "AI Translator," Jen makes complex technology approachable and helps people leverage AI to create opportunities, save time, and increase their impact without unnecessarily exposing their data, intellectual property, or organizations to risk.
Wednesday, December 2, 2026 · 12:00–1:30pm ET · Week IV · Shed
SessionPleasure Is Healthcare: Building Tech That Centers Women
Morgan Hewett is the founder and CEO of Devin, the AI-powered pleasure companion built unapologetically for women — an immersive experience from an all-female founding team, born at Harvard Business School, that sold out 1,000 devices in under five months. She sold her first company before 30, but her real story is the rebuild: after surviving domestic violence and mental health crises, she fought for her own future — then built the company she wished existed. The original Business Barbie, she'll show you what it looks like to build technology that centers women's bodies, pleasure, and power.
Four Wednesdays grow one business system from its roots to the point where it can run. Guests make one part of that cycle concrete by showing something they already use.
Context. Teach the machine who you are, what you sell and what good looks like.
Your first agent. Give one bounded job to something that can do it with you.
The brain. Turn what the business knows into a reusable, testable skill.
The back office. Connect the jobs so work keeps moving while you are not looking.
We invite women who are building real things with AI to join a twenty-minute conversation inside our Wednesday room. Tell us about you, what makes you hot, and show us how you use AI to work less and earn more.